Palo Alto Networks Sr. Campaign Manager in Santa Clara, California

Palo Alto Networks® is the fastest-growing security company in history. We offer the chance to be part of an important mission: ending breaches and protecting our way of digital life. If you are a motivated, intelligent, creative, and hardworking individual, then this job is for you!

The Senior Campaign Manager position will be responsible for the overall strategy, development, execution and optimization of global integrated marketing campaigns for our Security Operating Platform. In this role within the global campaigns group, you will be responsible for creating the global campaign strategy and plan, orchestrating with the global teams, identifying the marketing mix, leading the development of all the campaign components, and supporting programs that will generate pipeline to capture, nurture, and close new business and expand opportunities within existing accounts.

We are looking for an experienced, results-driven, flexible, and creative tech industry demand-gen professional who possesses diverse marketing knowledge and experience. Excellent collaboration and communication skills are required to successfully manage programs from end-to-end. B2B, cloud, security and services campaign experience a bonus.

Palo Alto Networks is one of the hottest tech companies in the enterprise security industry and the pioneer of a next generation security platform that allows companies to secure networks from known and unknown cyber threats, and safely enable the increasingly complex and rapidly growing number of applications running on corporate networks.

Primary Responsibilities:

  • Shape the strategic direction for the overall campaign, developing impactful campaign programs to build pipeline with high quality leads.

  • Collaborate with the product marketing organization to develop campaign themes that support the product messaging to reach the audience segments your campaign targets. Iterate and refine those messages for specific audiences and based on results.

  • Define the program mix, content plan, global campaign calendar and required resources to execute the campaign.

  • Evaluate growth and niche opportunities and work closely with leadership to ensure that direction aligns to target markets, personas, and uses cases.

  • Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.

  • Collaborate with teams in North America, Asia Pacific, and Europe, Middle East and Africa to build an integrated demand plan that includes both globally and locally executed programs.

  • Consistently communicate and collaborate with internal stakeholders to ensure campaign tactics are supporting or exceeding goals.

  • Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches.

  • Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.

  • Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaigns support marketing and sales goals.

  • Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.

  • Regularly update key stakeholders on campaign plans, program deliverables, and schedules.

Requirements:

  • 8+ years of demand gen campaign experience and/or marketing program management experience.

  • Experience building global integrated marketing campaigns for a B2B technology company.

  • Experience writing and/or developing product and industry marketing programs and/or co-marketing programs with technology alliance partners is a plus.

  • Candidate must have outstanding communication skills and be able to work as part of a team.

  • Candidate must have a successful track record of executing programs with cross-functional virtual teams.

  • High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done.

  • Ability to write promotional content – eDMs/DMs, landing pages, ads, social media posts, etc.), and provide strategic direction and guidance on the content mix needed to support the campaign.

  • Knowledgeable in technology markets, and experience in cloud security, networking, endpoint, or enterprise infrastructure a HUGE plus.

  • Extensive hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, WorkFront, Box, etc.

  • Some domestic and international travel required.

Learn more about Palo Alto Networks here at https://www.paloaltonetworks.com/company and check out our fast facts at https://www.paloaltonetworks.com/company/company-fast-facts

EOE Protected Veterans/Disability.